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3 Reasons Messenger is the Best Marketing Solution for Restaurants
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Are you fed up with managing enquiries and answering the same questions over and over again?
Are you fed up with wondering how to fill your restaurant on quiet days?
Are you unsure how to attract visitors back again and again?
If these things are keeping you up at night then you need a Facebook messenger channel!
Imagine if you could connect with thousands of local fans of your food
Imagine if you could message those people whenever you liked to promote offers
Imagine if 90% of those people opened every message you sent them within 2 minutes
What would that do for your business?
Well, a Facebook messenger bot channel for your restaurant is the holy grail for marketing success in 2019.
If this sounds like something you need, this post might just change your life.
1. Everyone will read your messages (well, almost!)
If you are concerned that your email list is starting to become less and less responsive with its declining open rates, this news will be music to your ears.
Currently, the average open rate for facebook messenger messages is at around 90-95%.
That means that almost every person you message via messenger will read your message. Compare that with an average open rate of 25-30% on email and you can start to see why messenger makes a hell of a lot more sense as a communication platform for your business.
2. You can broadcast to your list any time, for free
Many businesses that do not use messenger as a marketing tool are completely unaware that you can actually broadcast to EVERYONE or a selection of people in your subscriber list in one single message.
Consider how much you might spend on facebook advertising over and over again to reach the same people. Now, once they become a messenger subscriber you have the ability to reach them at any time.
You can even automate a pre-loaded conversation as part of your broadcast to engage and interact with people instantly and automatically.
Imagine for a second how easy a restaurant can be filled if you have a list of a few thousand local fans connected to you on messenger. One message about your tuesday night deal and your tables will fill themselves!
3. You can easily track ROI
This is something even most messenger experts are not even considering.
By creating meaningful interactions and offers for people that eat at your restaurants, it becomes easy to encourage them to share their bill spend with you through messenger.
This is a game changer because it allows you to clearly track ROI on your marketing by actually monitoring how much money any messenger campaign you run actually makes you off the back end
So how do you set up a messenger channel you can do all this with?
Many of these features are not freely available via Facebook, you need to make use of a bot building tool like ManyChat that plugs into your current business page.
Whilst there are a few messenger marketing and bot platforms for messenger, we have found ManyChat to be the best. The basic version is totally free and the system is super easy to set up and use.
You can sign up and quickly set up your messenger channel by heading to their website
Ready to take action? Get our easy to follow guide that explains how you can set up your first Messenger channel for your restaurant.
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