5 tips to Grow Your LinkedIn Network and Make More Sales

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Published by Adam Cook at November 29, 2018

1. Optimise your profile

Before you begin promoting your profile to others, make sure it’s looking the business. A good profile will generally make use off all available space with relevant information. Fill in as much space as you can!

The most important text area is your summary. When you write the summary think about what people want to know about you.

Most people are not interested in your life story (you can tell them that later), so keep things precise and punchy. Focus on what benefits you provide to your clients or employers.

Also make sure you include a clear call to action explaining what you want people to do if they want to know more. This can be something as simple as, ‘message me now for tips on subject x’ or ‘if you want help with x, go to this page to sign up for my newsletter’.

2. Post an update every day

Another obvious one in my opinion but this is something people consistently fail to do over the long term.

Being active and providing regular value will make people want to connect with you. There is little point in connecting with someone who never seems to be on LinkedIn.

But it’s not just about posting any old rubbish on a daily basis. As well as consistency you need to share thing that are going to be of value to your target audience. This can be articles you’ve written yourself, or ones you’ve found and have an opinion on. It can even be as simple as asking a question or a quick thought or tip.

The key to creating good content is to always ask the question; is this valuable to someone I want to do business with? If the answer is generally yes, then you are on the right track.

Promising yourself to post on LinkedIn every day usually works for a few weeks before life starts to get in the way and you forget. So how do you keep up that consistency?

If you have time to create content in big batches, you can use a scheduling platform such as Hootsuite to schedule up posts weeks or months in advance. This means one day of effort can give you a stream of posts for many weeks if you do it right.

For some, the idea of all this can simply feel too daunting. So if you want to put your LinkedIn growth on autopilot, we are going to give you a secret 20% off for reading this article. You won’t find this offer anywhere else on our website, it will remain here, hidden in this article. To claim your 20% off simply message us and quote ‘linkedin blog offer’ now before you forget!

3. Endorse others to get endorsement

“No man will make a great leader who wants to do it all himself or get all the credit for doing it.” Andrew Carnegie

The best way to build relationships and trust is to pay close attention to what others do and recognise them for their effort.

Being known as someone who regularly endorses others will get you endorsements by default. So rather than asking for praise, give it!

4. Build your connections continually

To continually grow your network you need to stay focussed on building your connections all the time. If you meet someone at a networking meeting, suggest connecting on LinkedIn, and do it right there from your phone!

Encourage connections by adding your LinkedIn profile link to your email signature.

Also pay attention to connection opportunities linked to your current connections. If you see someone you want to connect with who is connected to a friend, mention the friend in the connection request, this is going to increase your response rate dramatically as they will instantly fell they have common ground with you.

5. Engage with appropriate groups and comments

LinkedIn groups are an incredible resource for highly valuable connections if used in the right way.

But you must use them to focus once again on helping others before promoting yourself. No one likes that person at the networking meeting who only talk about themselves!

Ask questions, answer questions you can add value to and create informative posts to help others solve problems in your market.

As well as groups, a great way to start discussion is in comments of your own or others posts. Commenting on others posts who already have a lot of exposure is a great way to reach new people efficiently.

Do you want to grow your LinkedIn profile with as little effort as possible?

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